What is Boses?
Boses is an AI-powered market research simulation platform built for Southeast Asian markets. It lets you generate culturally grounded consumer personas and run research simulations — concept tests, surveys, focus groups, in-depth interviews, and conjoint analyses — in minutes instead of weeks. Each persona Boses creates is grounded in real consumer signals from Reddit, Shopee, and app store reviews specific to your target market. Rather than relying on generic personas or waiting for fieldwork results, you get fast, actionable insight from AI consumers who reflect the attitudes, values, and language patterns of real people in the Philippines, Indonesia, and Vietnam.Who is Boses for?
| User | Use case |
|---|---|
| FMCG brand teams | Test packaging, pricing, and campaign messaging before launch |
| Marketing agencies | Rapidly prototype creative directions for SEA clients without lengthy research cycles |
| Product managers | Validate product concepts with realistic target segments in PH, ID, or VN |
| Strategy consultants | Supplement qualitative research with fast, AI-driven consumer insight |
How Boses works
Every research initiative in Boses follows the same workflow — from project setup through to results.- Project — the container for your research initiative, named after your campaign, product, or brand
- Persona group — the demographic and psychographic definition of your target segment (age, gender, location, income, occupation)
- Personas — AI-generated individual consumers within the group, grounded in real market ethnography for your chosen market
- Briefing — your product brief, campaign concept, or stimulus material uploaded as a PDF, image, or text file
- Simulation — the research method you run against your personas (concept test, survey, focus group, IDI, or conjoint)
- Results — per-persona reactions, sentiment scores, key themes, and an aggregate recommendation
Base URLs
All API endpoints are prefixed with/api/v1.
| Environment | Base URL |
|---|---|
| Production | https://api.temujintechnologies.com/api/v1 |
| Staging | https://api-staging.temujintechnologies.com/api/v1 |
All API calls are scoped to your company account. Resources created by one team member are accessible to all members of the same organization.
Where to go next
Quick start
Run your first simulation in under 5 minutes with step-by-step curl examples
Authentication
Get your JWT access token and learn how to authenticate every request
API reference
Full interactive endpoint documentation with request and response examples
Simulation types
Learn about concept tests, surveys, focus groups, in-depth interviews, and conjoint analysis